Crypto Unicorns – Interactive Booth at Rare Evo 2024

In 2024, I served as Lead Project Leader for the design and delivery of an interactive exhibition booth for Crypto Unicorns at the Rare Evo Conference, a major international event focused on blockchain innovation, gaming, and Web3 culture.

This project brought together my expertise in immersive spatial design, project management, and audience engagement. From initial concept to final execution, I led the entire process—overseeing creative direction, booth design, logistics coordination, and on-site installation. The objective was to create a playful yet professional environment that reflected the Crypto Unicorns brand while standing out in a competitive tech-dominated space.

Key features of the booth included:

• A multi-sensory layout inspired by the Crypto Unicorns game universe

• Integrated interactive elements to engage and educate visitors about NFTs and game mechanics

• Real-time community engagement tools and onboarding areas

• Branding that was bold, visually striking, and rooted in gamified storytelling

The result was a dynamic, highly trafficked space that captured attention, sparked conversation, and delivered a memorable brand experience. Working with a multidisciplinary team, I ensured seamless execution under tight deadlines and within a highly technical event infrastructure.

This project represents the intersection of my artistic practice, system-oriented thinking, and commercial spatial design—where narrative, interaction, and aesthetics converge in real-world environments.